Date: June 29, 2015
Author: Xiaoqian Hu
Reviewed by Cameron Bilger& Jack Katz
Halo Chocolate Sample Test Survey
Introduction to
the survey:
We are conducting
a sample test about Halo fine confections produced by a San Francisco based
confectionery: Watling Food, LLC. Through the survey, we will present to you
different flavors of Halo chocolate. After trying out our samples, please provide
us with your thoughts on the following questions. And we will really appreciate
if you have additional opinions to share with us.
Some chocolates
contain nuts. Please be aware of if you are allergic to any of them.
1. What types of
chocolate do you like? (Circle your answers from the options below. You can
have more than one answer.)
|
Pure chocolate
|
Chocolate with ingredients
|
|
|
White chocolate
|
Types
|
ingredients
|
|
Milk chocolate
|
White
Dark
milk
|
Fruit
|
|
Dark chocolate
|
Nuts (cashew, almond, pecan)
|
|
|
Caramel
|
||
2. What are your
favorite chocolate confections? (e.g. the product name of a specific brand)
____________________________________________________________________
3. How much do you approximately spend on candy for the
year?
_____________________
4. What percentage of that is spent on chocolate?
_____________________
5. What channels
do you use most often to purchase chocolate? (Please circle your answer from
the options)
Online store
Convenient store Grocery
store/supermarket Vending machine
6. When purchasing
chocolate, will your personal choices differ from giving them as a gift?
____________________________________________________________________
7. How do you like
the package of our free single Halo chocolate? Score it from 0 to 5 regarding
the three factors.
|
|
Your score (0-5)
|
|
Size
|
|
|
Convenience
|
|
|
Appearance
|
|
8. Think about the
your previous experience with European chocolate confections (e.g. Ferrero,
Cadbury, Godiva, etc). How do you differentiate them from our products? ( If you have no experience with European chocolate, please
feel free to compare ours to other chocolate brand you tried before.)
_____________________________________________________________________
9. How do you like
each of our product type? Score it from 0 to 5 in the table below.
10. Which options
do you think customers from your culture may like?
(Please circle the
product names in the table below)
|
Category
|
Milk
|
Your score (0-5)
|
Dark
|
Your score
(0-5) |
|
Product name
|
Milk Chocolate Toffee
|
|
Dark Chocolate Marzipan
|
|
|
Milk Chocolate Maple Sugar Pecan Praline
|
|
Dark Chocolate Cashew Cluster
|
|
11. Getting back
to the packaging. We have more options of packaging based on your needs. If you
decide to buy more, which packaging will you pick depending on the situation in
the table?
|
Why
do you want more of the Halo chocolate
|
Your
packaging choice AND some explanations
|
|
a.
I want to keep them to myself as snacks.
|
|
|
b.
I want to share with friends who like chocolate in occasions like party, tea
time, between class breaks, etc.
|
|
|
c.
I want to send them as a gift.
|
|
A. Halo Sugar Free
Singles (Individual 1/2-Ounce)
B. 8-Ounce Presentation Box
C. Halo Canisters -
12-Ounce Take-home Packs
D. 4-Ounce Take-home Packs
Personal Information:
12. Where have you
lived most of your time so far?
Your home country:_______
The city you came
from:_________
13. What is your
gender?
Female Male
14. What is your
age?
_______
Thank you very
much for taking the survey! Please enjoy our chocolates and feel free to spread
out how you like them.
